Do: Get professional pictures taken
Instead of buying pictures from a stock photo website, invest in some professional photography for your website. This may seem like an unnecessary cost, but it will make your website seem much more welcoming and genuine. Even though visitors are not seeing or speaking to you in person, being able to get an accurate view of your business and employees will help them make a connection with your business. Not to mention having professional pictures taken means having high quality pictures that will help establish credibility with visitors.