Who killed it? The smart businesses who are using creative and innovative advertising methods to capture their audience’s attention.

More and more businesses are realizing that conventional methods, such as print and radio ads, aren't getting them the results they desire. This is for many reasons, such as the following:

- Ads run for a limited amount of time: meaning you pay for just the chance that your audience will briefly glance at your advertisement
- Broad audience range: you never actually capture your intended audience because it is advertised to such a large audience
- They aren’t interactive: meaning that your customer is left to make a decision or action without any other influence
- Return on investment is hard to track: which means you could be wasting your whole budget on advertising that doesn't draw in any customers

Above all, conventional advertising is becoming more and more expensive. Check out how much businesses are spending for conventional advertising:

- Yellow Pages: $250-10,000+
- Billboard Ads:  $800-$30,000+ (per month)
- Magazine Ads (local/national): $500-$20,000+
- Newspaper Ads (major/neighborhood): $200-$20,000+ (per week)
- Direct Mail: $1,500-$50,000+
- Radio Ads: $100-$1,000+

How to Save Your Business

There are new ways to advertise your business that cost less and are more profitable. The best way is through your website using SEOplus, which improves your placement on search engines so that your audience finds you before your competitor while also optimizing your website so that your targets are funneled through the website to reach the end goal. There many are other reasons why SEOplus goes beyond conventional methods of advertising:

- Long term visibility: Unlike other advertisements that are run for a limited amount of time, your website never goes away. This means your customer always has access to your information
- Create a positive reputation: Review websites allow for customers to give personal opinions and success stories about your business that will convince customers more than an advertisement will
- Be visibly ahead of your competition: With search engine optimization, your website is placed higher than your competitors in the search engine results. This means that customers are more likely to visit your website than your competitors
- Become interactive: Optimizing your website allows for visitors to interact with your site which funnels them through each page until they reach the goal
- Return on investment can be tracked: Meaning you can see exactly how much profit your business is making from using SEOplus with our customized reporting using website analytics
- Target the right audience: search engine optimization uses the most searched keywords of your target audience in the intended geographical location so the right audience will easily find your website
- Constantly improves: SEOplus services are constantly monitored to find weak areas of your website and to improve them for increased traffic and conversion

Along with all the added benefits of SEOplus, it is much cheaper than using conventional advertising. SEOplus plans start at $500 a month.
For more details on how to improve your advertising, visit www.polarisweb.com or call 717-763-4020.