Search Engine Optimization
How it works
Every website will be optimized using these five basic components:
Keyword Research: The Polaris Group will do intensive research to find the least competitive keywords with the highest search volumes. This will allow for your website to place high in the results for keywords that have high amounts of traffic.
On-Page Optimization: This means optimizing the structure, layout, and content of your website so that the search engines can easily view your content and find the keywords that you want to place in the results for.
Conversion Optimization: Once your target audience has found your website, they need to be converted from a visitor to a customer. By creating relevant content, easy navigation, and clear calls-to-action, The Polaris Group will increase the percentage of visitors to your website that become customers.
Link Building: An important part in establishing credibility with the search engines is by linking your site to other credible websites.
Honest Reporting: In our monthly, bimonthly, or quarterly SEO reports, we make sure to include all the information about the development of your website’s rankings.
Additional SEOplus Components
Along with the four main components that every website receives, our SEOplus clients can pick and choose which additional components they would like to use in their plan:
Social Media: This is an essential way to improve awareness through word-of-mouth and to make meaningful, long-lasting relationships with customers. Contests and other additional features through social media are available to increase leads through social media.
Pay-Per-Click Marketing: A great way to increase awareness of new websites by placing them at the top of the first page of search results. The Polaris Group will create relevant ads, so your investment goes toward promising leads.
E-Newsletter and Email Advertising: Stop wasting money by printing and mailing out newsletters and ads to your customer's home and start delivering by email. Not only does this save you money, issues and ads can be sent out more frequently, views and responses can be tracked and measured, and customers have the ability to foward the newsletter to their friends.
Blog Creation: Having a blog with useful and relevant information about your industry will increase the credibility of your business on the web and have more talking about your business.
Reputation Management: The Polaris Group will work with your business to raise the amount of good online reviews, help enter your business into online contests for your industry, and reduce visibility of bad online reviews so that your business's online image will stay trustworthy and credible.
SEOplus Price Packages
$2,000/monthly: 25 hours per month dedicated to improving the five basic components of SEOplus and any additional SEOplus components of your choice. A detailed description of progress will be reported monthly so that the client and The Polaris Group have clear results to base plans off of.
$1,260/monthly: 14 hours per month dedicated to improving the five basic components of SEOplus and any additional SEOplus components of your choice. A detailed description of progress will be reported bi-monthly so that the client and The Polaris Group have clear results to base plans off of.
$800/monthly: 8 hours per month dedicated to improving the five basic components of SEOplus and any additional SEOplus components of your choice. A detailed description of progress will be reported quarterly.